Introduction

Pluto API

Pluto is one API for marketing automation: SEO, AEO, ads, content, reviews, and social posting. Call it from your code or hand it to your AI agent. One key, and you pay for what you run.

Quick start

Your first real API call, in one line. Plain REST, works from any language today:

curl https://api.joinpluto.com/v1/usage \
  -H "Authorization: Bearer $PLUTO_API_KEY"

Don't have a key yet? Sign up (opens in a new tab). The Free tier is permanent (1,000 actions/mo, no card) and includes full public API access. Then walk the 5-minute quickstart to run your first AEO scan.

REST (above) and the hosted MCP server work today. There's also an MIT-licensed TypeScript SDK:

import { Pluto } from 'pluto-sdk-ts';
 
const pluto = new Pluto({ apiKey: process.env.PLUTO_API_KEY! });
const usage = await pluto.observability.usage();
console.log(usage);

What's here

  • Guides: authentication, quickstart, and how the agent runtime works.
  • API Reference ↗: the interactive OpenAPI reference (documented endpoints, request/response schemas, and try-it console).

Pricing at a glance

TierPriceActions/moAgent runs/mo
Free$01,0005
Hobby$2010,00050
Pro$99100,000500
Scale$4991,000,0005,000
EnterpriseContact usCustomCustom (sub-accounts available)

Public API is available on every tier, including Free.

What's live

The API covers social posting, SEO/AEO monitoring, content generation, reviews, agents, usage, and the MCP server. The OpenAPI spec is the source of truth for every operation's request and response shapes.